Pioneering HFSS research: Rethink promotion and positioning in store

Room 4 | 11:30 am - 12:00 pm | Wednesday, May 3, 2023

With new regulations to restrict the promotion of HFSS products by volume (e.g.no ‘buy one get one free’) and location for both online and in store and a watershed for ads, brands in these categories face major challenges. The shopping environment plays an important part in the way products are marketed to the consumers. Simple factors such as the location of products within stores significantly affect what we buy; visibility is critical particularly for impulse products.

EyeSee just wrapped up a behavioral study to help pinpoint in-store tactics for HFSS producers to remain competitive. During the session, we’ll be tackling how to optimize your tactics within regulatory constraints:

Key takeaways:

1. How to increase sales without relying on volume promotions?
2. Which positioning of product windows works the best to support visibility?
3. Should you look for different placements in store to increase consideration?

Case Study Food Presentation by Supplier