From traditional insights to AI: How Carlsberg Sweden and Sinebrychoff, part of Carlsberg Group, innovate probably the best beer in the world

Room 5 | 11:30 am - 12:00 pm | Wednesday, May 3, 2023

Most consumer product companies are seeing a more rapid shift in consumer behavior and preferences than before. It’s why novelties and – consequently – innovation are playing a bigger role in a company’s portfolio than ever. But innovation is hard and expensive.

How do you ensure your odds for successful product launches are as high as possible? And how can AI help in keeping you ahead of the competition?

Key takeaways:

1. Carlsberg Group’s two strategic focus areas are to premiumize their portfolio and to secure a strong presence in the growing alcohol-free category. We will present an example on how this is done in one of the Carlsberg Group’s breweries.
2. Understand how agile testing throughout the innovation process democratizes and empowers the whole organization resulting in fewer failed launches, fewer missed opportunities and more best selling novelties.
3. Find out how Cambri’s AI-based analysis delivers concrete business impact by further increasing the accuracy of estimating product launch success.