Insight storytelling: Creating ideas that stick
Room 2 | 10:45 am - 11:15 am | Wednesday, May 3, 2023
The best storytelling within insight, is measured on our ability to capture an idea and land a message that allows the audience to understand in their own minds how their business or brand needs to change or shift. And the ability to make it stick.
In this session, King will share how they have leveraged practical storytelling principles, centered on sticky ideas, to fuel behavior change and boost commercial impact.
Key takeaways:
- Practical examples for how to make insight more influential and memorable.
- Techniques to improve the clarity and engagement from audiences.
- Understanding how to approach insight to drive internal behavior change.
Speakers:
More sessions
Generative AI meets text analysis for a quant and qual understanding of rugby players’ attitudes
With ever-improving new AI technology, market researchers are looking for ways to employ AI beyond efficiency gains on manual text analysis. Instead, they are for example searching for possibilities to [...]
Sponsored by
Is insight alchemy still to be found in 2023?
Jane Frost reflects on the market size and key talent dynamics as well as extracts learnings from Insight Alchemy 23 and ponders on the implications of new technology such as [...]
Sponsored by
What do they think about Cannabis: A deep dive into feelings and opinions of consumers from the Netherlands and newly legalized Thailand
Presentation of research that Savelsberg Research together with his local Thai research partner conducted with Thai and Dutch nationals living in their respective countries. We asked them about the online [...]
Sponsored by
4662 Slater Road
Eagan, MN 55122
(651) 379-6200