Unlocking the power of AI in verbatim coding
Room 5 | 12:15 pm - 12:45 pm | Wednesday, May 3, 2023
Do you think AI is the future of verbatim coding or are you more of a traditionalist and side with human expertise?
Ascribe’s coding technology provides the best of both worlds! Ascribe’s latest AI innovations, such as AI Coder which automatically creates a theme-based codebook and codes responses, let you leverage AI to produce results faster and also allows you to benefit from human expertise.
Ascribe’s Managing Director, Gustav Jaeckel, along with Madalina Doinea and Raluca Dance from Toluna will share how the new AI technology in Ascribe Coder, guided by human know-how, will yield great results in a flash.
Key takeaways:
- Improve productivity of your market research coding by leveraging AI technology.
- Ascribe AI technology helps automate verbatim coding while allowing coders to maintain control of the results.
- When coding research projects, AI Coder can reduce the time to completion and produce great results.
Speakers:
More sessions
Transforming insight generation at Transport for London
IMA chief executive, James Wycherley, talks to Renate Brockes about her work transforming the Insight team and its impact at Transport for London. Key takeaways: How to assess the opportunity for Insight [...]
Sponsored by
Overcoming imposter feelings as you rise, as a woman, in your research career
Context: the gender gap in the research industry. Why is feeling like a fraud holding you back and what’s the cost? The three mistakes fueling imposter feelings. Five ways to rise as a [...]
Sponsored by
What do they think about Cannabis: A deep dive into feelings and opinions of consumers from the Netherlands and newly legalized Thailand
Presentation of research that Savelsberg Research together with his local Thai research partner conducted with Thai and Dutch nationals living in their respective countries. We asked them about the online [...]
Sponsored by
4662 Slater Road
Eagan, MN 55122
(651) 379-6200