From clicks to conversions: The role of image optimization in e-commerce success

Room 1 | 11:30 am - 12:00 pm | Thursday, May 4, 2023

Why do images matter so much in e-commerce?

According to MIT research, the brain processes an entire image in just 13 milliseconds, often unconsciously filling in missing pieces to aid recognition. In contrast, text requires a lot more cognitive effort to process, which in behavioral science terms is known as cognitive load.

Join us and learn how to optimize your images and maximize sales with case studies of how other brands are leveraging AI to improve the impact of their digital visual assets. We will share best practices and examples of how to drive continuous improvement on the digital shelf.

Key takeaways:

1. Applying the behavioral science learnings into the e-commerce space including understanding how the brain processes images versus text.
2. Examine case studies and examples of how CPG companies are utilizing AI to improve their digital visual assets.
3. Gain insight into how to continuously improve e-commerce image quality and impact in order to increase e-commerce sales.

Consumers Methodologies Presentation by Supplier