Marketing research 2.0: The ChatGPT era

Room 1 | 4:00 pm - 4:30 pm | Wednesday, May 3, 2023

In this talk, we will explore the top 10 ways that ChatGPT, a revolutionary AI tool, will impact the job of a market researcher. We will discuss how ChatGPT can generate hypotheses, insights and suggestions at scale. And how it can radically speed up, increase the quality of and reduce the cost of market research. We’ll discuss how it replaces some of our core skills and enhances others. We will also discuss the challenges and pitfalls to watch out for when using ChatGPT and how to balance AI with human expertise and creativity. By the end of the talk, you’ll will have a better understanding of how ChatGPT should be integrated into your work as a superpower you never knew you needed. It will change everything.