How ChatGPT changes everything about how we work

Room 1 | 1:45 pm - 2:15 pm | Thursday, May 4, 2023

Are you curious about how the latest AI technology, ChatGPT, is revolutionizing the field of market research? Want to learn how to use this powerful tool to streamline processes, generate hypotheses, insights and suggestions at scale and enhance your market research skills? Join us for a thought-provoking and informative presentation on the ways in which ChatGPT is changing everything in the field of market research and how you can make the most of this opportunity.

We will leave you with a clear understanding of the limitations of the technology, and how to use it in conjunction with human expertise and creativity. We will also discuss the strengths and challenges around relevant, unbiased, and accurate insights and how to ensure that it complements, rather than replaces, human skills.

Even if you think we’re only 10% right, that’s enough for it to revolutionize how you work and take your career to the next level. So take the leap, join our session and be inspired to let ChatGPT help you become a better market researcher and stay ahead of the curve in a difficult and competitive economy.

Key takeaways:

1. An understanding of how ChatGPT can be used to streamline market research processes and generate insights and suggestions at scale, allowing for faster and more efficient research while complementing human expertise and creativity.
2. Strategies for ensuring you get relevant, unbiased, and accurate insights and to ensure that it complements human skills rather than replacing them. Attendees will learn strategies for selecting and using prompts that will enable ChatGPT to provide the most valuable insights while avoiding the pitfalls of generating responses that may be biased or inaccurate.
3. Ways to overcome the limitations of ChatGPT and use it in conjunction with human understanding and judgement. ChatGPT is not a perfect solution, and it is important to have a clear understanding of its limitations. Attendees will learn about the limitations and how to overcome them.