Room 2 | 1:45 pm - 2:15 pm | Thursday, May 4, 2023
Sight loss is a spectrum, and every eye condition affects someone’s sight differently. Different people will rely on different senses – sound, sight or touch – to varying degrees to understand their environment and get around. To help, it is vital that the right adjustments are in place, such as inclusive infrastructure and design.
For blind and partially sighted people, traveling independently is a critical factor to improve their quality of life and to achieve a sense of autonomy. However, with a wide breadth of accessibility issues, using public transport can prove to be a daunting experience for people with sight loss. Challenges faced in this area are a key source of frustration and likely contribute to lower wellbeing.
RNIB worked with 2CV to explore the experiences of blind and partially sighted people on public transport. We have examined the barriers they face, the solutions they employ and the emotional impact of these activities. Creating an accessible research experience was critical to the approach. This included accessible digital ethnographies where we invited participants to document in-the-moment journey experiences that allowed us to capture experiences across a wide range of geographies, journey types and transport modes at a time that suited the participant.
The research culminated in co-creative workshops where participants worked with 2CV and RNIB to validate insights, establish future priorities, and generate short and long-term solutions focusing on education, technology, information provision and the built environment. We will discuss the implications and legacy of the project.
Key takeaways:
Speakers:
More sessions
What Budweiser Brewing Group needed from a consumer insights partner like Toluna and examples of some output from a study. Key takeaways: The importance of Insight in category management and what BBG [...]
The water sector struggles to connect with consumers on complex issues. However, Relish and Southern Water have achieved considerable success on this in recent times. Their innovative, deliberative and collaborative [...]
OvationMR teamed with Reckitt to uncover the variances in B2B purchasing emotions of hygiene and disinfecting products. With COVID causing fluctuation to revenue and supply chain, it is necessary to [...]