‘The best half an hour I’ve spent’: Customer closeness in a low-engagement category
The need for customer centricity has soared to the top of the list of organizational priorities for most businesses. For many, it is a philosophy and a pledge which is [...]
Wednesday | 4:45 pm - 5:15 pm | Room 2
3 essentials to enhance your web designs
User-centric web design is essential for success with digital touchpoints. But did you know that a lot of the browsing process is unconscious – and outside of the awareness of [...]
Thursday | 10:45 am - 11:15 am | Room 2
Applying the MRS client-side EDI best practice guidelines
The MRS Guidelines cover sampling, language and methodologies and offer advice to client-side researchers. This session looks at the learnings from these guidelines and provides practical advice for implementation. Key takeaways: Awareness of [...]
Wednesday | 2:30 pm - 3:00 pm | Room 4
Being human: How to traverse highly emotional territory in marketing research
How can a moderator most effectively handle an emotionally charged interview topic? How does one maneuver when an interview suddenly becomes emotional for the respondent? Dealing with emotional content can be [...]
Wednesday | 10:00 am - 10:30 am | Room 1
Bringing AI to the party: How AI rewrites the rules of research
Artificial intelligence is revolutionizing market research, transcending traditional boundaries to deliver unprecedented speed and cost efficiency. AI doesn’t just automate processes – it reinvents them. Used in combination with human intelligence, [...]
Thursday | 11:30 am - 12:00 pm | Room 5
Creating a better B2B survey: U.S. and U.K. respondents speak!
Response rates for online research, particularly surveys, have declined in the past several years. This issue affects B2B surveys more than B2C, given the smaller and more specific populations that [...]
Thursday | 12:15 pm - 12:45 pm | Room 1
Customer salience: The road to insight driven decision-making
While talk of customer-centricity has never been more prevalent, the truth is that it’s not translating into action. U.K. customer experience and service benchmarks alike both highlight a recent drop [...]
Wednesday | 11:30 am - 12:00 pm | Room 5
Customers want to be heard. Are you listening? Companies like Nespresso, Ahold Delhaize and Coca-Cola already do.
A large part of market research budgets is spent on acquiring respondents and data collection. Are you happy with your data quality? How is the engagement of those respondents? And [...]
Thursday | 1:45 pm - 2:15 pm | Room 1
Defining an insight team’s purpose in an AI-shaped world
James Wycherley, author, host of the Transforming Insight podcast and CEO of the Insight Management Academy, draws on the collective wisdom of the IMA’s 92 corporate members to get back [...]
Thursday | 1:45 pm - 2:15 pm | Room 4
How PepsiCo and Woxi have changed the innovation game with next-generation predictive analytics
PepsiCo set out to develop a better innovation insights and predictive analytics system. It puts sales predictive tools at users’ fingertips, allowing them to identify winners faster, make ideas stronger [...]
Wednesday | 4:00 pm - 4:30 pm | Room 1
How Roche works against insights inflation
Almost everything is called an insight nowadays. So how do you ensure that you generate quality insights for your internal stakeholders? And even more importantly, how do you ensure that [...]
Wednesday | 11:30 am - 12:00 pm | Room 3
How to market market research: The art of selling insights to marketers
Insights can only realize their full value if stakeholders are engaged and commit to using them. At Samsung we’ve been able to achieve this by using key tenets of marketing [...]
Thursday | 2:30 pm - 3:00 pm | Room 2
Improving well-being in research: The AURA Working Well Together Charter (panel discussion)
How clients and agencies work together can affect not only the quality of the work but peoples’ well-being. With a goal to mitigate pressure points that can lead to stress [...]
Wednesday | 11:30 am - 12:00 pm | Room 4
Leveraging AI to create the next generation of research technology
Forsta’s managing director of market research at Manny Rodriguez will discuss how surveys, cross-tab reports, response coding and many other traditional research tools may all soon be things of the [...]
Thursday | 10:45 am - 11:15 am | Room 5
Market research Room 101: What will you banish?
Ever wondered what the research industry could do without? In this interactive game show, two teams of client- and agency-side industry leaders will put forward their contenders to be banished [...]
Thursday | 2:30 pm - 3:00 pm | Room 4
Recruiting and retaining a world-class insights team for a disruptive world – a guide for insights leaders
In a continuously disrupted and ever more competitive world, insights leaders need to be agile and adaptive in how we attract new talent to the profession and grow the competencies [...]
Wednesday | 10:00 am - 10:30 am | Room 4
Research in the U.K. and the BEST approach to AI
As the U.K. regulator and professional and trade body, MRS has been collecting data on the market for research in the U.K. for many years. In this session the latest [...]
Wednesday | 10:45 am - 11:15 am | Room 5
Research that tells a story
The ability to translate raw data into interesting insights and memorable narratives is one of the most valuable skills you can have as a research practitioner. Gareth Lofthouse, co-founder of [...]
Wednesday | 12:15 pm - 12:45 pm | Room 2
Research with international flavor: Wendy’s shares recipes for successful studies around the world
What does it take to gain insights that transcend borders? International quantitative research requires acknowledging cultural differences, and innovative methodologies and engaging survey design can make all the difference. Join [...]
Wednesday | 2:30 pm - 3:00 pm | Room 3
The CMO perspective: How to create consumer value in a rapidly changing world
The world around us is changing quickly. The context in which consumers make decisions looks very different today than just a few years ago. We are in a cost-of-living crisis [...]
Thursday | 10:00 am - 10:30 am | Room 4
The invisible opportunity: Reconnecting with your lost audience
Learn how to reconnect with audiences and unlock lost opportunities. Not representing your “true” audience could mean you are missing out on vital growth for your brand, product or service. Representation [...]
Wednesday | 3:15 pm - 3:45 pm | Room 1
The science behind how we buy and how to predict it with AI
In this session, we’re diving into how decision science, neuroscience and marketing come together. Phil Barden, the author of the bestseller “Decoded,” will share the latest findings from behavioral economics, [...]
Wednesday | 1:45 pm - 2:15 pm | Room 3
The shift from artificial to augmented intelligence
Join us for a thought-provoking session that opens the path from artificial to augmented intelligence in market research. We will explore how we, as an industry, can transcend traditional AI’s [...]
Thursday | 11:30 am - 12:00 pm | Room 2
The true cost of (poor) quality: How fraud and bad data impact the bottom line and send clients packing
Discussions around data quality in the research industry often overlook a crucial aspect: the true cost of bad data. This session directly addresses this overlooked issue. It delves into the [...]
Wednesday | 11:30 am - 12:00 pm | Room 1
This is how you deploy AI in qual consumer insights
Before AI gained the mainstream recognition it has today, GetWhy developed their own generative AI model and have since deployed the technology to completely change the game of qualitative consumer [...]
Thursday | 11:30 am - 12:00 pm | Room 1
Transforming insight at Lloyd’s Register
Caroline van den Bos, insight and client experience director at Lloyd’s Register, joins Insight Management Academy CEO James Wycherley to describe her journey setting up a new global insight function [...]
Thursday | 12:15 pm - 12:45 pm | Room 3
Transforming insight at News UK and eBay
Parveen Bdesha, former insight lead at News UK and eBay Europe, talks to Lisa Dutton, head of team development at the Insight Management Academy, and reflects on her work to [...]
Thursday | 10:45 am - 11:15 am | Room 4
Transforming insight at Virgin Atlantic
Debra Walmsley, head of insight at Virgin Atlantic, talks to Insight Management Academy CEO James Wycherley about her work to transform the impact of insight at Virgin Atlantic. Key takeaways: How Debra [...]
Wednesday | 4:00 pm - 4:30 pm | Room 4
Transforming the impact of insight at Nestlé UK&I
Carolina Otero, head of group insight, UK&I at Nestlé, talks to Insight Management Academy CEO James Wycherley about her work to transform the impact of the insight team at Nestlé. Key [...]
Wednesday | 10:45 am - 11:15 am | Room 2
Understanding the consumer world at the speed of online reviews
In this dynamic session, dive into the world of consumer insights based on online reviews. Discover how technology plays a part in understanding the consumer world and cutting through the [...]
Wednesday | 2:30 pm - 3:00 pm | Room 5
Would you like actionable recommendations with that? Insight from two McInfluencers
Telling a compelling story, and influencing key stakeholders at the right times, is the ask of all insight professionals. At McDonald’s, tailoring our insights to our broad mix of audiences is [...]
Thursday | 12:15 pm - 12:45 pm | Room 4
4662 Slater Road
Eagan, MN 55122
(651) 379-6200