Building brand trust with consumers in an uncertain world
In today’s complex and uncertain market, building trust with customers has become more important than ever. Consumers are facing a wide range of stressors and they need brands that they [...]
Thursday | 12:00 pm - 12:30 pm | Room 1
Centralizing insights in a decentralized global enterprise: Winning with global CX measurement
Will customer loyalty metrics like Net Promoter Score ever disappear? Perhaps not, but your ability to align on a success metric and build global methodology standards could be advantageous for [...]
Wednesday | 4:00 pm - 4:30 pm | Room 1
Coolest Brands! We’ve spent the last year answering this question: What makes a brand truly cool for kids?
We’ve spent the last year answering this question: What makes a brand truly cool for kids? We’ve done this by gathering spontaneous mentions from hundreds of hours of interviews with [...]
Wednesday | 9:00 am - 9:30 am | Room 1
Cross-functional integration of category and shopper insights for next-level impact
Elevating the impact of the insights function with full cross-functional integration. There is a large need to integrate the category management and shopper insights function with all aspects of the business [...]
Thursday | 9:45 am - 10:15 am | Room 1
Establishing an international brand tracker and F1 sponsorship assessment
This presentation covers a multi-prong hands-on approach to creating an international brand tracker. The tracker measures not only brand equity metrics but also the success of major marketing investments including [...]
Thursday | 11:15 am - 11:45 am | Room 3
Futurish: The science and art of identifying near-future trends
In this session, we will talk about how to create a systematic process to identify and monitor future trends within the context of your industry and organization and how this [...]
Thursday | 1:30 pm - 2:00 pm | Room 4
Giving the gift of joy to consumers and research participants, as well as to yourself
The is a period of great turmoil and many people are struggling with their lives in one way or another. Brands can reap the benefits of helping consumers to live [...]
Wednesday | 4:00 pm - 4:30 pm | Room 2
Helping the (insight) novice stakeholder make insight-led decisions
When working with insight-inexperienced colleagues, how do you get them to make better, insight-led decisions? Poh Lau shares how her insight team took Formula E from making gut-led decisions and [...]
Thursday | 1:30 pm - 2:00 pm | Room 1
Innovating icons: A Nestlé case study
Picture this: you sit down at a friend’s dinner party and see ice-cold bottles of sparkling water on the table. Doesn’t this detail make the evening feel elevated, maybe even [...]
Wednesday | 12:00 pm - 12:30 pm | Room 1
Michaels MakerPlace.com: Built and powered with consumer insights
MakerPlace.com by Michaels is a one-of-a-kind site that allows artists and craftspeople to sell handcrafted goods, teach a class and/or create how-to guides for projects. Site visitors can purchase handmade [...]
Thursday | 3:00 pm - 3:30 pm | Room 3
Nascent Startups: How to spend your first 100 days and $100 when you have an idea for a tech business (hint: leverage market research superpowers)
You want to create an impactful business – maybe even a “unicorn” worth $1B. You’re at the nascent stage: you’ve got the kernel of an idea, but no customers, no [...]
Wednesday | 10:30 am - 11:00 am | Room 3
Navigating the Great Respondent Revolt
In today’s business landscape, the relentless pursuit of customer feedback has led to survey overload, resulting in diminishing response rates, increased costs, and subpar feedback quality. This presentation will delve [...]
Thursday | 9:45 am - 10:15 am | Room 4
Navigating the storm: Lessons from the insurance industry in fostering a customer-centric approach amidst a challenging scenario
Join us in an enlightening session that delves into the dynamic landscape of customer experience, drawing inspiration from the resilience and adaptability of the insurance industry. Explore the nuanced strategies [...]
Thursday | 3:00 pm - 3:30 pm | Room 2
Practical career advice for consumer insights professionals
The consumer insights (CI) function is evolving rapidly in response to changing customer expectations, market dynamics and technological innovations such as generative AI. CI professionals need to adapt their skills, [...]
Wednesday | 3:00 pm - 3:30 pm | Room 2
Qualitative data analysis: Using Braun and Clarke thematic analysis approach
The presentation will be a discussion of how thematic analysis was used to summarize large amount of qualitative data. You have over 500 pages of transcripts from interviews…what now? How do [...]
Thursday | 2:15 pm - 2:45 pm | Room 1
Reinventing brand health tracking at The Wonderful Company: A FIJI Water case study
The Wonderful Company is a privately held $5 billion company committed to offering high-quality, healthy brands and helping consumers make better choices, every day. Our iconic portfolio of brands includes [...]
Thursday | 3:45 pm - 4:15 pm | Room 1
Run programs, not projects to really make an impact
Getting to grips with human insight shifts isn’t a one-time process. If a brand/organization has prioritized a program of work with insights at its heart, it’s vital that once you [...]
Wednesday | 1:30 pm - 2:00 pm | Room 2
Seven major problems in insights today (and some solutions)
Our insights industry is facing critical challenges that demand immediate attention to remain relevant in today’s rapidly evolving world. Having spent 25 years in this industry, I am compelled to [...]
Wednesday | 9:45 am - 10:15 am | Room 3
Six most important steps to user persona development
How to better understand, empathize and communicate with your consumers using personas. Mary Kay built and leveraged UX personas to understand beauty consultant and consumer experiences, needs and behaviors. Join us [...]
Thursday | 2:15 pm - 2:45 pm | Room 2
That’s my story and I’m sticking to it: How storytelling in employee research can drive a customer-focused culture
No matter where your organization is on the customer-centricity journey, listening to and leveraging your own employees’ stories can drive you forward. At Duquesne Light Company, a robust research strategy [...]
Wednesday | 11:15 am - 11:45 am | Room 1
Uncovering hidden links: Using sensory data to predict consumer behavior with mascara
Ever struggled connecting consumer needs and motivation to product attributes? While this is a complex process, it is nonetheless necessary to provide clear direction during product development. To make it [...]
Wednesday | 9:00 am - 9:30 am | Room 4
4662 Slater Road
Eagan, MN 55122
(651) 379-6200