Automated innovation: Greater efficiencies for client reporting
BVA BDRC has partnered with E-Tabs since 2018 to create greater efficiencies in their reporting. BVA BDRC is an international full-service market research company that continually strives to innovate and [...]
Wednesday | 4:45 pm - 5:15 pm | Room 5
Being human: How to traverse highly emotional territory in marketing research
How can a moderator most effectively handle an emotionally charged interview topic? How does one maneuver when an interview suddenly becomes emotional for the respondent? Dealing with emotional content can be [...]
Wednesday | 10:00 am - 10:30 am | Room 1
Bringing AI to the party: How AI rewrites the rules of research
Artificial intelligence is revolutionizing market research, transcending traditional boundaries to deliver unprecedented speed and cost efficiency. AI doesn’t just automate processes – it reinvents them. Used in combination with human intelligence, [...]
Thursday | 11:30 am - 12:00 pm | Room 5
Bye-bye burnout: A researcher’s guide to thriving in work and life
Burnout remains a pervasive issue in the industry, particularly among market researchers striving to meet stakeholder/client expectations while balancing personal well-being. In this talk, we will explore practical strategies and [...]
Thursday | 1:45 pm - 2:15 pm | Room 2
Case study: Unlocking empathy at scale with high-trust AI
While it may seem ironic, one of the biggest benefits of AI for insights leaders is to better understand how consumers really feel and why. But researchers also need to [...]
Thursday | 12:15 pm - 12:45 pm | Room 2
Creating a better B2B survey: U.S. and U.K. respondents speak!
Response rates for online research, particularly surveys, have declined in the past several years. This issue affects B2B surveys more than B2C, given the smaller and more specific populations that [...]
Thursday | 12:15 pm - 12:45 pm | Room 1
Customer salience: The road to insight driven decision-making
While talk of customer-centricity has never been more prevalent, the truth is that it’s not translating into action. U.K. customer experience and service benchmarks alike both highlight a recent drop [...]
Wednesday | 11:30 am - 12:00 pm | Room 5
Customers want to be heard. Are you listening? Companies like Nespresso, Ahold Delhaize and Coca-Cola already do.
A large part of market research budgets is spent on acquiring respondents and data collection. Are you happy with your data quality? How is the engagement of those respondents? And [...]
Thursday | 1:45 pm - 2:15 pm | Room 1
Defining an insight team’s purpose in an AI-shaped world
James Wycherley, author, host of the Transforming Insight podcast and CEO of the Insight Management Academy, draws on the collective wisdom of the IMA’s 92 corporate members to get back [...]
Thursday | 1:45 pm - 2:15 pm | Room 4
Extended reality meets market research: Introducing Rexee
In the age of immersive experiences, the rise of extended reality (XR) technologies and the changing habits of new generations has created new challenges that traditional methods struggle to handle. [...]
Thursday | 10:00 am - 10:30 am | Room 5
Fear, failure and learning to fly: Rewriting the innovation playbook
In our pursuit of innovation, the mantra of “fail fast” has become a rallying cry. Remarkable tales from client-side leaders in their fields reveal the wins found in epic fails and [...]
Thursday | 12:15 pm - 12:45 pm | Room 5
Finding the diamonds in B2B research
Our consumer brand clients expect us to conduct consumer research at speed and scale to deliver powerful story insights. But finding the diamonds of human truth and business opportunities in [...]
Wednesday | 10:45 am - 11:15 am | Room 3
Game-changer or gimmick: Do celebrity partnerships really work?
Sydney Sweeney, Martha Stewart, Rihanna. Brands spend millions of marketing dollars on celebrity endorsements each year. But are those investments paying off? In this session, John Curran and Danielle Wiseman [...]
Wednesday | 4:00 pm - 4:30 pm | Room 3
Gen Z in their quarter-life crisis era
In the summer of 2020, with most of the world in lockdown, something very important happened, but which hardly anyone noticed at the time: “Gen Z” became more Googled than [...]
Wednesday | 12:15 pm - 12:45 pm | Room 1
Green power to the people!
Environmental issues and climate change are hot topics these days. Many of us, not just the scientists, environmental/climate activists, or some politicians, are trying to figure out what we can [...]
Thursday | 1:45 pm - 2:15 pm | Room 5
How can we fix brand tracking? The future of measuring brand perception
Everyone knows that in theory, investing in your brand is a key part of delivering long-term success. It helps you stand out against your competitors, enables you to charge a [...]
Wednesday | 1:45 pm - 2:15 pm | Room 1
How reaching niche audiences brings you closer to your consumers
In today’s competitive market, trustworthy insights from hyper-targeted audiences are more crucial than ever for powering tactical and strategic business decisions and growing consumer centricity. In this session, we’ll share a [...]
Wednesday | 4:00 pm - 4:30 pm | Room 5
How to increase in-store campaign effectiveness – lessons learned from the British Heart Foundation study
The in-store retail scenario continues to pose challenges and shopper attention is at a premium. Overcoming these challenges is particularly crucial for the profit and non-profit sectors alike as they [...]
Wednesday | 2:30 pm - 3:00 pm | Room 1
Immersive qualitative research and experiential deliverables
The relationship consumers hold with products and brands has undergone an enormous shift. Understanding these revised relationships often requires a deeper connection than can be found on a Zoom call [...]
Thursday | 3:15 pm - 3:45 pm | Room 5
Insights-driven TikTok creative guidance: How to leverage platform features
Are you looking to introduce a spark of freshness into your advertising strategy? The next frontier for marketers around the world is to embrace the potency of brands on TikTok! [...]
Wednesday | 4:45 pm - 5:15 pm | Room 3
Is it time to fire the qual team? The role of AI in qualitative moderation – a head-to-head case study
Clever Kevin is MDI’s AI-driven qualitative moderator who strives to take advantage of AI’s benefits – streamlining often cost-prohibitive and time-consuming research tasks. Clever Kevin aims to make qualitative research [...]
Wednesday | 3:15 pm - 3:45 pm | Room 5
Leveraging AI to create the next generation of research technology
Forsta’s managing director of market research at Manny Rodriguez will discuss how surveys, cross-tab reports, response coding and many other traditional research tools may all soon be things of the [...]
Thursday | 10:45 am - 11:15 am | Room 5
Money talks: How the cost-of-living crisis is impacting mental health and how brands can help
We are well aware of how the cost-of-living crisis is impacting people’s ability to put food on the table and pay their rent. But these immediate and tangible impacts are [...]
Thursday | 3:15 pm - 3:45 pm | Room 1
Panel fraudsters uncovered: An in-depth look at who they are and their impact on your investment
Fraud has grown exponentially in the online world in recent years and the panel industry is no exception. But who’s committing panel fraud? Why is it beneficial for these fraudsters? [...]
Thursday | 10:45 am - 11:15 am | Room 1
Predicting the pulse of the world: Understand culture with generative AI and predictive analytics
We can learn a lot about people from how they communicate online. Not by looking at the number of engagements with a post or the amount of retweets but by [...]
Wednesday | 12:15 pm - 12:45 pm | Room 5
Run programmes, not projects to really make an impact
Tired of the ad hoc approach to customer experience? It’s time to bring an always-on mentality to stay attuned to customers’ shifting mind-sets. Join Stephen Priestnall and James Cuthbertson as [...]
Wednesday | 4:45 pm - 5:15 pm | Room 4
The invisible opportunity: Reconnecting with your lost audience
Learn how to reconnect with audiences and unlock lost opportunities. Not representing your “true” audience could mean you are missing out on vital growth for your brand, product or service. Representation [...]
Wednesday | 3:15 pm - 3:45 pm | Room 1
The science behind how we buy and how to predict it with AI
In this session, we’re diving into how decision science, neuroscience and marketing come together. Phil Barden, the author of the bestseller “Decoded,” will share the latest findings from behavioral economics, [...]
Wednesday | 1:45 pm - 2:15 pm | Room 3
The shift from artificial to augmented intelligence
Join us for a thought-provoking session that opens the path from artificial to augmented intelligence in market research. We will explore how we, as an industry, can transcend traditional AI’s [...]
Thursday | 11:30 am - 12:00 pm | Room 2
The true cost of (poor) quality: How fraud and bad data impact the bottom line and send clients packing
Discussions around data quality in the research industry often overlook a crucial aspect: the true cost of bad data. This session directly addresses this overlooked issue. It delves into the [...]
Wednesday | 11:30 am - 12:00 pm | Room 1
The urge to splurge: Differentiating unplanned and impulse purchases
Shoppers’ e-store navigation combined with their physiological responses have shown significant differences among planned, unplanned and impulse purchases in terms of shoppers’ emotional engagement and cognitive involvement in the decision-making [...]
Thursday | 2:30 pm - 3:00 pm | Room 1
This is how you deploy AI in qual consumer insights
Before AI gained the mainstream recognition it has today, GetWhy developed their own generative AI model and have since deployed the technology to completely change the game of qualitative consumer [...]
Thursday | 11:30 am - 12:00 pm | Room 1
Understanding the consumer world at the speed of online reviews
In this dynamic session, dive into the world of consumer insights based on online reviews. Discover how technology plays a part in understanding the consumer world and cutting through the [...]
Wednesday | 2:30 pm - 3:00 pm | Room 5
Using AI to drive stronger product performance: Learn how top CPG brands like Coca-Cola, Carlsberg and Nestle use AI to guide, predict and improve their innovation success
The vast majority of product launches within CPG continue to fail. This is something that has been and is still tolerated by many large CPG companies, who explain away this [...]
Wednesday | 10:45 am - 11:15 am | Room 1
What’s next in AI: 2025 trends and predictions
In the wake of the 2023 AI hype, 2024 is witnessing a surge in global AI adoption, poised to revolutionize various facets of society, with all signs pointing at even [...]
Wednesday | 1:45 pm - 2:15 pm | Room 5
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