Are bots driving your brand love? – Quantifying the effect of fraud in market research
How confident are you in your data quality? Most researchers deploy some combination of attention checks and data cleaning to try to isolate and remove bad respondents, but as tech-enabled [...]
Thursday | 1:30 pm - 2:00 pm | Room 2
Changing a brand position using behavioral science
Protobrand believes in the power of winning brands. Brands that stand out by establishing a personal connection through emotional, symbolic and functional attributes. Business brands often fail to capture this [...]
Wednesday | 2:15 pm - 2:45 pm | Room 4
Demand landscape: The power of understanding consumer demand
While it’s common to view consumers linked to product categories (e.g., purchasing sweet vs. salty snacks, or casual vs. formal clothing), a demand landscape removes assumptions about the consumption process [...]
Wednesday | 12:00 pm - 12:30 pm | Room 3
Evaluating the performance and future of Emotion AI
This future-focused session pressure-tests the transformative power of Emotion AI. Drawing evidence from over a decade of research, Dr. Aaron Reid examines Emotion AI, determining whether the technology is a [...]
Wednesday | 9:00 am - 9:30 am | Room 2
From insights to impact: Power of AI and qualitative insights
Embark on a transformative journey with Behaviorally’s GLADYS, a revolutionary tech-enabled platform reshaping behavioral qualitative research by extracting real-time insights from the most valuable moment in marketing: the purchase transaction. [...]
Wednesday | 3:00 pm - 3:30 pm | Room 3
From passive observation to active prediction: ProQuo demonstrates how AI has transformed market research into a brand manager’s ultimate sidekick
The integration of natural language processing (NLP) and machine learning (ML) AI techniques in market research has emerged as a game-changer for brand managers seeking strategic advantages. NLP allows for [...]
Wednesday | 2:15 pm - 2:45 pm | Room 1
Nascent Startups: How to spend your first 100 days and $100 when you have an idea for a tech business (hint: leverage market research superpowers)
You want to create an impactful business – maybe even a “unicorn” worth $1B. You’re at the nascent stage: you’ve got the kernel of an idea, but no customers, no [...]
Wednesday | 10:30 am - 11:00 am | Room 3
Providing ‘meat on the bones’: The value of qualitative research
In this presentation, we will share how the KNow Research team empowered Peace by Piece International – a small nonprofit seeking to transform corporate gifting – to make data-driven changes [...]
Thursday | 3:45 pm - 4:15 pm | Room 2
Qualitative data analysis: Using Braun and Clarke thematic analysis approach
The presentation will be a discussion of how thematic analysis was used to summarize large amount of qualitative data. You have over 500 pages of transcripts from interviews…what now? How do [...]
Thursday | 2:15 pm - 2:45 pm | Room 1
Six most important steps to user persona development
How to better understand, empathize and communicate with your consumers using personas. Mary Kay built and leveraged UX personas to understand beauty consultant and consumer experiences, needs and behaviors. Join us [...]
Thursday | 2:15 pm - 2:45 pm | Room 2
That’s my story and I’m sticking to it: How storytelling in employee research can drive a customer-focused culture
No matter where your organization is on the customer-centricity journey, listening to and leveraging your own employees’ stories can drive you forward. At Duquesne Light Company, a robust research strategy [...]
Wednesday | 11:15 am - 11:45 am | Room 1
Uncovering hidden links: Using sensory data to predict consumer behavior with mascara
Ever struggled connecting consumer needs and motivation to product attributes? While this is a complex process, it is nonetheless necessary to provide clear direction during product development. To make it [...]
Wednesday | 9:00 am - 9:30 am | Room 4
Wide-open listening: Stop focusing on gathering data and let the consumer lead the conversation
When conducting qual or quant research, the first study questions that are asked can put constraints on what people will share and could even taint the ultimate research findings. You also [...]
Wednesday | 3:00 pm - 3:30 pm | Room 1
4662 Slater Road
Eagan, MN 55122
(651) 379-6200