A new era: How John Deere is harvesting deeper insights with conversational, mobile-first communities
John Deere is the world leader in agriculture, forestry and roadbuilding equipment. For almost 200 years, the company has produced technology-enabled products that help meet the world’s increasing need for [...]
Wednesday | 4:00 pm - 4:30 pm | Room 4
Aligning with CXOs for insights that drive growth!
What differentiates CEOs at high-growth companies from everyone else? How can insights better align with fast-growing firms? Research Innovation and ROI will discuss new research among CXOs with respect to elevating [...]
Thursday | 9:00 am - 9:30 am | Room 4
Awakening a sleepy category: Leveraging emerging signals and need states to inspire consumers to engage with a burden category
Like many durable consumer products, mattresses are seen as a high-risk and low-reward category plagued by a sea of sameness and brand confusion. Ensuring that consumer insights stayed front and [...]
Thursday | 9:00 am - 9:30 am | Room 2
Changing a brand position using behavioral science
Protobrand believes in the power of winning brands. Brands that stand out by establishing a personal connection through emotional, symbolic and functional attributes. Business brands often fail to capture this [...]
Wednesday | 2:15 pm - 2:45 pm | Room 4
Consumer co-creation: How using real-time consumer feedback allowed Conair to launch a successful new product in five months
Conair will highlight the agile innovation strategies and techniques used to launch the Curl Secret 2.0 in only five months. During this presentation, we’ll show a live demo of how [...]
Thursday | 9:00 am - 9:30 am | Room 1
Doing more with less
In today’s dynamic business landscape, efficiency and resource optimization have become paramount. Join our panel to delve into insightful discussions, gain valuable perspectives and uncover innovative strategies industry leaders employ [...]
Thursday | 3:45 pm - 4:15 pm | Room 4
From Doritos to Disney – and beyond: An interview with longtime corporate researcher Pamela Forbus
Join us as M/A/R/C Research CEO Merrill Dubrow sits down for a lively conversation with Pamela Forbus, who has held insights and marketing leadership positions at PepsiCo, The Walt Disney [...]
Wednesday | 9:45 am - 10:15 am | Room 4
From living spaces to workplaces: Sonos’ community-led journey into commercial territory
Sonos, the sound experience brand renowned for its user-friendly premium sound system designs, has discovered a surprising trend among its consumers. Beyond the realm of home entertainment, business owners, directors [...]
Wednesday | 12:00 pm - 12:30 pm | Room 4
Generative AI: Expectations vs. reality
How can generative AI help insights teams to be more efficient? And more importantly, what new challenges could it create? In this session, Lloyd Yoo, head of North America at [...]
Wednesday | 1:30 pm - 2:00 pm | Room 3
How Mars Innovation uses AI for quant/qual feedback at speed and scale
Cassie Jackson, regional manager of innovation insights at Mars, sits down with Knit Founder and CEO Aneesh Dhawan to show off how Knit’s AI-powered quant/qual platform is fueling Mars’ innovation [...]
Wednesday | 9:45 am - 10:15 am | Room 1
Human as North Star: Seeking human truth when innovation itself wants to throw you off course
Story time! This will be a fast-moving conversation among seasoned brand insight leaders who have found payoff keeping the human consumer truth at the center of innovation decision-making process. It’s [...]
Wednesday | 10:30 am - 11:00 am | Room 4
Insights that ignite: Principles and practices for moving your insights audience to action
In a world of too much data, meaningful insights are more valuable than ever but they only have value when they rally action. Finch Brands and Sodexo will share new [...]
Wednesday | 2:15 pm - 2:45 pm | Room 2
Partnering in research: Five essential elements of successful client/supplier partnerships
Join Tanya Pinto, principal UX Researcher at Microsoft and founder of Baal Dan Charities, and Marc Goulet, partner at Russell Research, as they share some of the essential elements of [...]
Thursday | 2:15 pm - 2:45 pm | Room 4
Thriving through the unexpected: Dallas Mavericks CEO Cynt Marshall on a career of listening and learning (45-minute session)
In this conversation with MARC Research CEO Merrill Dubrow, Dallas Mavericks CEO Cynt Marshall will draw on her nearly four-decade career with AT&T and five years as the NBA’s first [...]
Thursday | 12:00 pm - 12:30 pm | Room 4
Uncovering the thread between personal and brand values: Connecting beliefs with behaviors
Join a presentation led by Tripp Hughes, senior director of consumer strategy and insight at Organic Valley, and Katelyn Ferrara, vice president of client development at quantilope, focused on understanding [...]
Thursday | 10:30 am - 11:00 am | Room 1
Unveiling shopper desires: Targeting survey research based on verified shopping behaviors for more relevant, consumer-centric insights
In this insightful session, we delve into the dynamic realm of retail by exploring the intricacies of shopper preferences and aspirations. Retailers don’t always understand what their shoppers truly want [...]
Thursday | 9:45 am - 10:15 am | Room 3
What does branding taste like? Simply Good Foods explored their own ‘brand taste’ to uncover the consumer psychology behind this common-yet-strange effect
Do you know what your brand tastes like? Simply Good Foods and Curion partnered to explore this question on products in the “better for you” and traditional snack categories. By [...]
Wednesday | 4:45 pm - 5:15 pm | Room 2
4662 Slater Road
Eagan, MN 55122
(651) 379-6200