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Brodie Dunn

Director, Strategic Insights, PepsiCo

In his 10+ years working on Frito-Lay specific brands, Brodie Dunn has been an integral part of the top five innovations in Frito-Lay history, as well as the development of 10 award-winning Super Bowl commercials with Doritos, Cheetos, Lays and Flamin Hot, and helping the Cheetos brand team win their first-ever Cannes Gran Prix award for brand strategy in 2020. Prior to that, he spent 17 years at Pizza Hut/Yum Brands. Throughout his career, Brodie has strived to not just understand what consumers want but to empathize with them and share their pains and passions to better drive human-centric innovation.


Sessions from Brodie Dunn:

Human as North Star: Seeking human truth when innovation itself wants to throw you off course

Story time! This will be a fast-moving conversation among seasoned brand insight leaders who have found payoff keeping the human consumer truth at the center of innovation decision-making process. It’s [...]

Details

Wednesday | 10:30 am - 11:00 am | Room 4