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Larissa Spengler

Sr. Global Insights & Analytics Lead, Kimberly-Clark Corporation

Larissa Spengler brings 20 years of experience in local, regional and global roles, starting as a strategic planner in advertising agencies and moving to CPG to lead consumer insight for key whisky brands at Diageo and different business units at Kimberly-Clark in Latin America and on global teams. In her current role as senior global insights and analytics lead for Family Care (consumer tissue business), Larissa combines her passion for innovation, the use of different techniques and a strategic lens to serve as a true partner to the brands and teams she works with, driving collaboration and impact.


Sessions from Larissa Spengler:

Human as North Star: Seeking human truth when innovation itself wants to throw you off course

Story time! This will be a fast-moving conversation among seasoned brand insight leaders who have found payoff keeping the human consumer truth at the center of innovation decision-making process. It’s [...]

Details

Wednesday | 10:30 am - 11:00 am | Room 4