2024 trends in research: Fact or fiction?
With budgets refreshed and initiatives set, how do you know if you’re driving the right strategies for success? Join Sago CEO Reed Cundiff as he leads an expert panel to offer [...]
Wednesday | 1:30 pm - 2:00 pm | Room 1
Aligning with CXOs for insights that drive growth!
What differentiates CEOs at high-growth companies from everyone else? How can insights better align with fast-growing firms? Research Innovation and ROI will discuss new research among CXOs with respect to elevating [...]
Thursday | 9:00 am - 9:30 am | Room 4
Centralizing insights in a decentralized global enterprise: Winning with global CX measurement
Will customer loyalty metrics like Net Promoter Score ever disappear? Perhaps not, but your ability to align on a success metric and build global methodology standards could be advantageous for [...]
Wednesday | 4:00 pm - 4:30 pm | Room 1
Changing a brand position using behavioral science
Protobrand believes in the power of winning brands. Brands that stand out by establishing a personal connection through emotional, symbolic and functional attributes. Business brands often fail to capture this [...]
Wednesday | 2:15 pm - 2:45 pm | Room 4
Creating a better B2B survey: Business professionals speak out
Response rates for online research, particularly surveys, have declined in the past several years. This issue affects B2B surveys more than B2C, given the smaller and more specific populations that [...]
Thursday | 10:30 am - 11:00 am | Room 3
Equity and inclusivity in user experience research: A necessity, not a luxury
In a rapidly evolving digital landscape, understanding equitable and diverse user perspectives is no longer a nice-to-have but an absolute need-to-have. Join Eugenio Santiago, president, and Tony Moreno, director of [...]
Wednesday | 3:00 pm - 3:30 pm | Room 4
Everything has changed: Best practices for hiring and getting hired in the post-COVID era
As everything has changed in the post-COVID era, we’ll identify today’s best practices for hiring – and getting hired. We’ll share effective hiring processes, how to navigate the growing employer-candidate [...]
Thursday | 9:45 am - 10:15 am | Room 2
Insights that ignite: Principles and practices for moving your insights audience to action
In a world of too much data, meaningful insights are more valuable than ever but they only have value when they rally action. Finch Brands and Sodexo will share new [...]
Wednesday | 2:15 pm - 2:45 pm | Room 2
Tapping the hidden job market for research career opportunities and elite talent
When venture capitalists are looking for investments, they target high-margin, high-growth companies. As a potential employee, those companies are more likely to pay above market, promote quickly and are less [...]
Wednesday | 12:00 pm - 12:30 pm | Room 2
The true cost of (poor) quality: How fraud and bad data impact the bottom line and send clients packing
Discussions around data quality in the research industry often overlook a crucial aspect: the true cost of bad data. This session directly addresses this overlooked issue. It delves into the [...]
Wednesday | 11:15 am - 11:45 am | Room 4
4662 Slater Road
Eagan, MN 55122
(651) 379-6200