Susanne Branham
Global Customer Insights Manager, Shell
Susanne Branham manages customer insights for Low Carbon Solutions at Shell. She has been with Shell for 22 years after working 10-years agency side. Her experience spans across mobility, consumer and B2B lubricants, chemicals and, most recently, Low Carbon Solutions and Products for B2B sectors. Susanne loves finding the story in the data to help Shell reach its ambitions. She lives in Houston with her husband and teenage daughter.
Sessions from Susanne Branham:
Changing a brand position using behavioral science
Protobrand believes in the power of winning brands. Brands that stand out by establishing a personal connection through emotional, symbolic and functional attributes. Business brands often fail to capture this [...]
Wednesday | 2:15 pm - 2:45 pm | Room 4
4662 Slater Road
Eagan, MN 55122
(651) 379-6200