Against all odds: Shaping a future once thought impossible
Join a client-side brand builder and Hotspex to discover how they have changed the effort-value equation via automation and AI to take best-in-class behavioral packaging, brand communications and design thinking [...]
Thursday | 1:30 pm - 2:00 pm | Room 3
AI: The promise and threat for research
The recent proliferation of AI has direct implications for the consumer insights sector. As such, the Radius innovation team has been tracking the space for a while now and has [...]
Thursday | 11:15 am - 11:45 am | Room 4
Are bots driving your brand love? – Quantifying the effect of fraud in market research
How confident are you in your data quality? Most researchers deploy some combination of attention checks and data cleaning to try to isolate and remove bad respondents, but as tech-enabled [...]
Thursday | 1:30 pm - 2:00 pm | Room 2
Automated reporting done right!
Automated reporting has reached new levels from just basic “auto-charting.” In this joint client presentation we’re going to explore new breakthroughs in automation: We will explore case study examples of [...]
Wednesday | 11:15 am - 11:45 am | Room 2
Evaluating the performance and future of Emotion AI
This future-focused session pressure-tests the transformative power of Emotion AI. Drawing evidence from over a decade of research, Dr. Aaron Reid examines Emotion AI, determining whether the technology is a [...]
Wednesday | 9:00 am - 9:30 am | Room 2
From living spaces to workplaces: Sonos’ community-led journey into commercial territory
Sonos, the sound experience brand renowned for its user-friendly premium sound system designs, has discovered a surprising trend among its consumers. Beyond the realm of home entertainment, business owners, directors [...]
Wednesday | 12:00 pm - 12:30 pm | Room 4
From passive observation to active prediction: ProQuo demonstrates how AI has transformed market research into a brand manager’s ultimate sidekick
The integration of natural language processing (NLP) and machine learning (ML) AI techniques in market research has emerged as a game-changer for brand managers seeking strategic advantages. NLP allows for [...]
Wednesday | 2:15 pm - 2:45 pm | Room 1
Futurish: The science and art of identifying near-future trends
In this session, we will talk about how to create a systematic process to identify and monitor future trends within the context of your industry and organization and how this [...]
Thursday | 1:30 pm - 2:00 pm | Room 4
Generative AI: Expectations vs. reality
How can generative AI help insights teams to be more efficient? And more importantly, what new challenges could it create? In this session, Lloyd Yoo, head of North America at [...]
Wednesday | 1:30 pm - 2:00 pm | Room 3
Nascent Startups: How to spend your first 100 days and $100 when you have an idea for a tech business (hint: leverage market research superpowers)
You want to create an impactful business – maybe even a “unicorn” worth $1B. You’re at the nascent stage: you’ve got the kernel of an idea, but no customers, no [...]
Wednesday | 10:30 am - 11:00 am | Room 3
Navigating tomorrow: How to effectively use generative AI for your insights operations
Generative AI is here. Are you ready? Join us at the forefront of innovation as we dive into the practicalities of utilizing this new technology in consumer insights. Discover cutting-edge strategies, [...]
Wednesday | 2:15 pm - 2:45 pm | Room 3
Partnering in research: Five essential elements of successful client/supplier partnerships
Join Tanya Pinto, principal UX Researcher at Microsoft and founder of Baal Dan Charities, and Marc Goulet, partner at Russell Research, as they share some of the essential elements of [...]
Thursday | 2:15 pm - 2:45 pm | Room 4
Real-world AI in action: How Fossil Group is unlocking empathy at scale with high-trust AI
While it may seem ironic, one of the biggest benefits of AI for insights leaders is to better understand how consumers really feel and why. But researchers also need to [...]
Thursday | 12:00 pm - 12:30 pm | Room 2
Run programs, not projects to really make an impact
Getting to grips with human insight shifts isn’t a one-time process. If a brand/organization has prioritized a program of work with insights at its heart, it’s vital that once you [...]
Wednesday | 1:30 pm - 2:00 pm | Room 2
This is how you deploy AI in qual consumer insights
Before AI gained the mainstream recognition it has today, GetWhy developed their own generative AI model and have since deployed the technology to completely change the game of qualitative consumer [...]
Wednesday | 10:30 am - 11:00 am | Room 1
4662 Slater Road
Eagan, MN 55122
(651) 379-6200