Marc Goulet

Partner, Russell Research

Marc has spent more than 20 years in the field of marketing research, specializing in the design and execution of strategic, brand-driven research studies among consumer and professional audiences. His qualitative and quantitative expertise has been utilized by a diverse group of clients across several industries, encompassing corporations, advertising agencies, public relations firms, brand consultancies and non-profit organizations.

Fluent in the design and execution of both traditional and cutting-edge methodologies, Marc’s research expertise includes brand strategy, product/service innovation, customer experience and purchase path, communications development, brand identity, tracking, shopper insights, public relations, trend identification, segmentation and thought leadership.

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