2024 trends in research: Fact or fiction?
With budgets refreshed and initiatives set, how do you know if you’re driving the right strategies for success? Join Sago CEO Reed Cundiff as he leads an expert panel to offer [...]
Wednesday | 1:30 pm - 2:00 pm | Room 1
A new era: How John Deere is harvesting deeper insights with conversational, mobile-first communities
John Deere is the world leader in agriculture, forestry and roadbuilding equipment. For almost 200 years, the company has produced technology-enabled products that help meet the world’s increasing need for [...]
Wednesday | 4:00 pm - 4:30 pm | Room 4
Automated reporting done right!
Automated reporting has reached new levels from just basic “auto-charting.” In this joint client presentation we’re going to explore new breakthroughs in automation: We will explore case study examples of [...]
Wednesday | 11:15 am - 11:45 am | Room 2
Awakening a sleepy category: Leveraging emerging signals and need states to inspire consumers to engage with a burden category
Like many durable consumer products, mattresses are seen as a high-risk and low-reward category plagued by a sea of sameness and brand confusion. Ensuring that consumer insights stayed front and [...]
Thursday | 9:00 am - 9:30 am | Room 2
Consumer co-creation: How using real-time consumer feedback allowed Conair to launch a successful new product in five months
Conair will highlight the agile innovation strategies and techniques used to launch the Curl Secret 2.0 in only five months. During this presentation, we’ll show a live demo of how [...]
Thursday | 9:00 am - 9:30 am | Room 1
From living spaces to workplaces: Sonos’ community-led journey into commercial territory
Sonos, the sound experience brand renowned for its user-friendly premium sound system designs, has discovered a surprising trend among its consumers. Beyond the realm of home entertainment, business owners, directors [...]
Wednesday | 12:00 pm - 12:30 pm | Room 4
Giving the gift of joy to consumers and research participants, as well as to yourself
The is a period of great turmoil and many people are struggling with their lives in one way or another. Brands can reap the benefits of helping consumers to live [...]
Wednesday | 4:00 pm - 4:30 pm | Room 2
Helping the (insight) novice stakeholder make insight-led decisions
When working with insight-inexperienced colleagues, how do you get them to make better, insight-led decisions? Poh Lau shares how her insight team took Formula E from making gut-led decisions and [...]
Thursday | 1:30 pm - 2:00 pm | Room 1
How Gen Z live well with QSR: Building brand loyalty with the digital dining generation
Generation Z lives in a digital world and this is no truer than with their dining preferences. Uncover the recipe for success to building brand loyalty with this critical consumer [...]
Thursday | 11:15 am - 11:45 am | Room 2
How Mars Innovation uses AI for quant/qual feedback at speed and scale
Cassie Jackson, regional manager of innovation insights at Mars, sits down with Knit Founder and CEO Aneesh Dhawan to show off how Knit’s AI-powered quant/qual platform is fueling Mars’ innovation [...]
Wednesday | 9:45 am - 10:15 am | Room 1
Innovating icons: A Nestlé case study
Picture this: you sit down at a friend’s dinner party and see ice-cold bottles of sparkling water on the table. Doesn’t this detail make the evening feel elevated, maybe even [...]
Wednesday | 12:00 pm - 12:30 pm | Room 1
Insights that ignite: Principles and practices for moving your insights audience to action
In a world of too much data, meaningful insights are more valuable than ever but they only have value when they rally action. Finch Brands and Sodexo will share new [...]
Wednesday | 2:15 pm - 2:45 pm | Room 2
Michaels MakerPlace.com: Built and powered with consumer insights
MakerPlace.com by Michaels is a one-of-a-kind site that allows artists and craftspeople to sell handcrafted goods, teach a class and/or create how-to guides for projects. Site visitors can purchase handmade [...]
Thursday | 3:00 pm - 3:30 pm | Room 3
Real-world AI in action: How Fossil Group is unlocking empathy at scale with high-trust AI
While it may seem ironic, one of the biggest benefits of AI for insights leaders is to better understand how consumers really feel and why. But researchers also need to [...]
Thursday | 12:00 pm - 12:30 pm | Room 2
Reinventing brand health tracking at The Wonderful Company: A FIJI Water case study
The Wonderful Company is a privately held $5 billion company committed to offering high-quality, healthy brands and helping consumers make better choices, every day. Our iconic portfolio of brands includes [...]
Thursday | 3:45 pm - 4:15 pm | Room 1
Run programs, not projects to really make an impact
Getting to grips with human insight shifts isn’t a one-time process. If a brand/organization has prioritized a program of work with insights at its heart, it’s vital that once you [...]
Wednesday | 1:30 pm - 2:00 pm | Room 2
Uncovering the thread between personal and brand values: Connecting beliefs with behaviors
Join a presentation led by Tripp Hughes, senior director of consumer strategy and insight at Organic Valley, and Katelyn Ferrara, vice president of client development at quantilope, focused on understanding [...]
Thursday | 10:30 am - 11:00 am | Room 1
Using AI to drive stronger product performance: Learn how top CPG brands like Coca-Cola, Carlsberg and Nestle use AI to guide, predict and improve their innovation success
The vast majority of product launches within CPG continue to fail. This is something that has been and is still tolerated by many large CPG companies, who explain away this [...]
Wednesday | 11:15 am - 11:45 am | Room 3
What does branding taste like? Simply Good Foods explored their own ‘brand taste’ to uncover the consumer psychology behind this common-yet-strange effect
Do you know what your brand tastes like? Simply Good Foods and Curion partnered to explore this question on products in the “better for you” and traditional snack categories. By [...]
Wednesday | 4:45 pm - 5:15 pm | Room 2
4662 Slater Road
Eagan, MN 55122
(651) 379-6200