‘I’m in My AI Era’: The evolving role of market research in an AI era
Everywhere we look there is a discussion of an AI-powered future. Well, the time is here: I’m in my AI era. This session will flesh out the greatest challenges facing [...]
Wednesday | 3:00 pm - 3:30 pm | Room 3
A leap forward or a societal menace? Tracking changes in American sentiment of AI technologies over time
While AI dominates headlines and boardroom discussions, the real question remains: What do consumers actually think? As conversations around AI reach a crescendo, it’s time to take a step back [...]
Wednesday | 10:30 am - 11:00 am | Room 4
Applying agile software principles to drive successful (physical) product development
As a venture-backed software organization, Highlight is here to share some learnings about how we translated the core principles of agile software development and embedded them into agile product development. Agile [...]
Tuesday | 4:00 pm - 4:30 pm | Room 3
Are bots driving your brand love? – Quantifying the effect of fraud in market research
How confident are you in your data quality? Most researchers deploy some combination of attention checks and data cleaning to try to isolate and remove bad respondents, but as tech-enabled [...]
Tuesday | 1:30 pm - 2:00 pm | Room 4
Augmented intelligence: Transforming research with automation
Join Todd Eviston of C+R Research as he introduces two organizations working in partnership to redefine the future of data analysis. Together with Dave Homer of ATP Canada Software & [...]
Tuesday | 2:15 pm - 2:45 pm | Room 2
Automated insight reporting done right
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more! Bellomy is a full-service market research firm. Their work [...]
Tuesday | 10:30 am - 11:00 am | Room 1
Beyond the obvious: Harnessing generative AI to analyze quantitative survey data, both current and historic
In the realm of market research, the convergence of AI with implicit testing, behavioral science and emotional understanding is revolutionizing strategic insights. We’ve created an interconnected AI ecosystem that seamlessly [...]
Wednesday | 9:00 am - 9:30 am | Room 4
Decoding e-commerce: Navigating consumer behavior and evolving digital experiences with Similarweb
Dive into the heart of digital commerce with Similarweb. Our session unveils the latest in digital consumer behavior, evolving checkout experiences and better understand the impact – and opportunities – [...]
Tuesday | 4:00 pm - 4:30 pm | Room 1
Digestible data: Making research deliverables accessible and understandable
Data collection tools are advancing by leaps and bounds. Biometrics, AI and digital data collection platforms allow researchers to reach farther, look deeper and gather data faster than ever before. [...]
Tuesday | 9:00 am - 9:30 am | Room 3
From business questions to strategic decisions: Harnessing the power of generative AI for consumer insights
Ready or not, generative AI is here. And make no mistake, there will be winners and losers. Join Cristian Enriquez as he explores the practicalities of using this emerging technology [...]
Wednesday | 12:00 pm - 12:30 pm | Room 4
Messaging AI: Understanding and managing perceptions of AI and ChatGPT in a user-generated content community
While generative AI tools like ChatGPT and others offer exciting possibilities in the user-generated content (UGC) space, perceptions of AI range from excitement to fear. We explore perceptions of generative [...]
Wednesday | 2:15 pm - 2:45 pm | Room 1
Ready for takeoff: How Delta is democratizing insights
Insights democratization is a common ambition for insights teams. But implementing this type of widespread, sustainable change is often fraught with turbulence. In this session, Tracy Watkins, CX insights innovation [...]
Tuesday | 4:45 pm - 5:15 pm | Room 1
Run programs, not projects to really make an impact
Tired of the ad hoc approach to customer experience? It’s time to bring an always-on mentality to stay attuned to customers’ shifting mind-sets. Join Morgan James and Rachel Banks as [...]
Tuesday | 4:45 pm - 5:15 pm | Room 2
Say YES to GenAI!
With generative AI moving throughout our personal and professional lives at the speed of light, whether we know it or not, every researcher should know when to say yes to [...]
Wednesday | 9:00 am - 9:30 am | Room 2
This is how you deploy AI in qual consumer insights
Before AI gained the mainstream recognition it has today, GetWhy developed their own generative AI model and have since deployed the technology to completely change the game of qualitative consumer [...]
Tuesday | 9:45 am - 10:15 am | Room 2
Unlocking the power of AI in coding open-end comments
Wondering how to leverage AI to analyze open-end comments faster, while maintaining quality results? Feeling overwhelmed by the rapid advancements in technology? Join Ascribe and Screen Engine, a data analytics [...]
Tuesday | 3:00 pm - 3:30 pm | Room 1
4662 Slater Road
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