In the world of the digital revolution, consumers are not only users of digital assets but also creators of new digital content. On the other hand, consumer knowledge and awareness [...]
Human beings are not rational. In fact, a lot of the time when they make decisions they are not even thinking consciously. In a world that is getting faster, more [...]
Kraft, the original innovator behind flavored water enhancers, teamed up with Curion to develop a novel co-creation method that saved multiple rounds of testing while delivering a product profile that [...]
When you’re up against big challenges with quick turnarounds, crafting the right accelerated approach is essential to charge forward to success. The multi-national food company, Grupo Bimbo, constantly innovates to deliver [...]
At Toluna, our uses of artificial intelligence and machine learning are guided by three overarching principles: AI-driven insights trump AI-driven efficiency. We use AI and ML to guide users and clients to [...]
Our presentation shares how Gen Z has different values, preferences and approaches and how marketers and researchers can reach this unique and savvy group of consumers by understanding how distinctly [...]
How confident are you in your data quality? Most researchers deploy some combination of attention checks and data cleaning to try to isolate and remove bad respondents, but as tech-enabled [...]
User experience (UX) research and market research are two important disciplines that are often used in conjunction to inform the design of products and services. Both fields aim to provide [...]
ChatGPT is cool and all…but respondents aren’t robots – they’re people! The most powerful thing that sets people apart from robots is our emotions, feelings, experiences and memories and if [...]
In a world obsessed with big data and algorithms, we’ve sacrificed the human context. Research professionals have fallen into a pattern of accepting the social norms of our trade and [...]
In a world obsessed with big data and algorithms, we’ve sacrificed the human context. Research professionals have fallen into a pattern of accepting the social norms of our trade and [...]
Not too long ago, social media and eCom were separate worlds. These worlds are colliding. Amazon is one of the fasted ad platforms, and social media platforms like TikTok and [...]
Protobrand believes in the power of winning brands. Brands that stand out by establishing a personal connection through emotional, symbolic and functional attributes. Business brands often fail to capture this [...]
Behind every great brand is a deep understanding and empathy for the customer. To create and deliver for customers, brands must understand what they want and how they think feel [...]
In the era of the digital revolution, consumers not only consume digital assets but also actively contribute by creating new digital content. This shift in consumer behavior has raised doubts [...]
Before Copernicus proved that the earth revolved around the sun, all astronomers used the wrong baseline assumption that the sun revolved around the earth so every observation and all their [...]
Before Copernicus proved that the Earth revolved around the sun, all astronomers used the given baseline assumption that the sun revolved around the earth so every observation and all their [...]
During times of economic uncertainty, budget owners are faced with pressure to defend, rethink or limit investments. In these times, Experience owners must make even smarter decisions on how they [...]
While it’s common to view consumers linked to product categories (e.g., purchasing sweet vs. salty snacks, or casual vs. formal clothing), a demand landscape removes assumptions about the consumption process [...]
Researchers use many tools to uncover what consumers really think: asking the same question in different ways, hiding real questions inside decoy questions, using projective techniques. But even the most [...]
OvationMR continues to drive MarTech to enhance and optimize the B2B qualitative research experience with our clients. We are working with some of the latest end-to-end AI technologies to optimize [...]
This future-focused session pressure-tests the transformative power of Emotion AI. Drawing evidence from over a decade of research, Dr. Aaron Reid examines Emotion AI, determining whether the technology is a [...]
In the age of immersive experiences, the rise of extended reality (XR) technologies and the changing habits of new generations has created new challenges that traditional methods struggle to handle. [...]
In our pursuit of innovation, the mantra of “fail fast” has become a rallying cry. Remarkable tales from client-side leaders in their fields reveal the wins found in epic fails and [...]
Our consumer brand clients expect us to conduct consumer research at speed and scale to deliver powerful story insights. But finding the diamonds of human truth and business opportunities in [...]
Why do images matter so much in e-commerce? According to MIT research, the brain processes an entire image in just 13 milliseconds, often unconsciously filling in missing pieces to aid recognition. [...]
Embark on a transformative journey with Behaviorally’s GLADYS, a revolutionary tech-enabled platform reshaping behavioral qualitative research by extracting real-time insights from the most valuable moment in marketing: the purchase transaction. [...]
The integration of natural language processing (NLP) and machine learning (ML) AI techniques in market research has emerged as a game-changer for brand managers seeking strategic advantages. NLP allows for [...]
Black Swan Data’s end-to-end innovation platform is rewriting the rule book for consumer-led new product development. Join Camilla Carson to learn how Black Swan Data harnesses the power of artificial [...]
Everyone knows that in theory, investing in your brand is a key part of delivering long-term success. It helps you stand out against your competitors, enables you to charge a [...]
Join Kraft Heinz and Protobrand for an insightful session on how they used behavioral science to enhance the taste experience of their new product line. Learn about the three dimensions [...]
In today’s digital age, technology has become an integral part of our lives and it has also transformed the way we conduct market research. From online surveys to social media [...]
Survey technology hasn’t kept pace with user expectations – we still field most surveys the same way we did in the 1990s, often treating respondents like cheap lab animals. In [...]
Consumer behaviors are changing, forcing brands to quickly adapt to an ever-changing and ever-growing list of priorities. Megan Bullock, director of strategic insights at Conagra Brands, joins Black Swan’s Chief [...]
Brands are successful when they tap into important consumer needs that are effective in driving emotional and functional brand attachment. However, the relevance of these needs can be fleeting as [...]
Humour is something not readily associated with market research. As researchers we strive to create balanced, precise and unbiased surveys. To ensure clarity, we can sometimes find ourselves using a [...]
Warner Bros. Discovery shares how it incorporates social listening and social analytics within its consumer research toolkit. The presentation underscores WBD’s commitment to staying attuned to the pulse of its [...]
In this informative how-to session, Ray Fischer and Paula Kramer of aha insights technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data. Key [...]
Magic happens when you pair high velocity market research consulting with the most advanced survey and data processing technologies. We take you through how agility and rigorous methodology go hand-in-hand [...]
The research landscape is evolving and becoming more complex than ever before. With newfound technological advances in sourcing and analyzing data, mixed methodologies have become the norm for B2B research. [...]
In this talk, we will explore the top 10 ways that ChatGPT, a revolutionary AI tool, will impact the job of a market researcher. We will discuss how ChatGPT can [...]
Food and beverage companies operate in a heavily competitive space and today’s consumers are always on the lookout for healthier, more sustainable and affordable products … that still taste great. [...]
You want to create an impactful business – maybe even a “unicorn” worth $1B. You’re at the nascent stage: you’ve got the kernel of an idea, but no customers, no [...]
What if consumers’ soap could speak, their toothpaste talk and their wine whisper? As researchers, we’ve all wished we could truly understand consumer behavior passively – naturally and unbiased – [...]
In this presentation, we will share how the KNow Research team empowered Peace by Piece International – a small nonprofit seeking to transform corporate gifting – to make data-driven changes [...]
The presentation will be a discussion of how thematic analysis was used to summarize large amount of qualitative data. You have over 500 pages of transcripts from interviews…what now? How do [...]
In the dynamic landscape of consumer research, the reliance on opt-in panels introduces myriad challenges, from inattentive respondents to the lurking presence of bots. Despite growing concerns regarding sample quality, [...]
Embark on a journey as we explore how AI is reshaping the insights industry, shaping our current landscape and defining the path forward. Delve into the depths of AI-driven predictions [...]
The neuro-transformation of marketing. The dawn of a new era. For the first time ever, thanks to neuroscience, it is now possible to have a direct and systematic influence on the [...]
How to better understand, empathize and communicate with your consumers using personas. Mary Kay built and leveraged UX personas to understand beauty consultant and consumer experiences, needs and behaviors. Join us [...]
No matter where your organization is on the customer-centricity journey, listening to and leveraging your own employees’ stories can drive you forward. At Duquesne Light Company, a robust research strategy [...]
Our industry often talks about ‘consumers,’ ‘shoppers’ or ‘customers’ but what we really mean is ‘people’ – people that experience brands, products and services holistically. From the moment they think [...]
In 2022 we delivered ‘The Art of Spectacle: Storytelling Beyond Narrative’ designing projects for insight and impact in equal measure – delivering evidence in such a powerful way, that stakeholders [...]
The UN Environment Program indicated ~one-third of all food produced is wasted or lost each year. This equates to a staggering 1.3 billion tons of food wasted and costing the [...]
Qualitative research went through a seismic shift during the global pandemic. Methods that were once deemed unrealistic or sub-optimal became the de facto standard. Now that four years have passed, [...]
As businesses continue to face unprecedented challenges and opportunities, it becomes imperative to embrace a range of traditional and modern market research methodologies to stay ahead in this competitive environment. [...]
The water sector struggles to connect with consumers on complex issues. However, Relish and Southern Water have achieved considerable success on this in recent times. Their innovative, deliberative and collaborative [...]
What do the ag industry and market research have in common? They are both relationship-based industries full of uncertainty. But user research and market research can work together to inform [...]
The typical mindset guiding product innovation is to build a better mousetrap. This mindset is based on the assumption that a better product will beat the competition. While tangible product [...]
Ever struggled connecting consumer needs and motivation to product attributes? While this is a complex process, it is nonetheless necessary to provide clear direction during product development. To make it [...]
Mental health awareness has made strides in reducing stigma in mainstream media, but negative attitudes toward mental illnesses persist. When combined with traditional gender roles and expectations of masculinity, the [...]
Daniel Taylor, manager of growth insights from Comcast, and Kevin Korgaonkar, senior research director from MarketCast, will discuss the importance of using the right metrics for offer proposition research in [...]
In this engaging presentation, The Logit Group, a leading market research execution company, dives into the crucial realm of data quality. Discover how they harness innovative technologies to maintain data [...]
Since COVID-19, the research fraternity has seen drastic changes in its approach toward consumer research and user research. Technology adoption is at its peak and online research platforms have become [...]
MRX (market research) and CX (customer experience) are two related but distinct disciplines that focus on understanding and improving different aspects of a company’s operations. MRX and CX often overlap [...]
When conducting qual or quant research, the first study questions that are asked can put constraints on what people will share and could even taint the ultimate research findings. You also [...]
At Mondelēz, understanding how and why people snack is a full-time obsession. The maker of Chips Ahoy, Triscuit, Oreo and dozens of other A-list snack brands focuses year-round on discovering [...]
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