Behind every great brand is a deep understanding and empathy for the customer. To create and deliver for customers, brands must understand what they want and how they think feel and act in their shoes – faster than ever before.
Amazon’s meteoric rise to becoming the world’s largest retailer was driven by creating a culture driven by continuous customer obsession. As Jeff Bezos wrote “Consumers are divinely discontent…People have a voracious appetite for a better way, and yesterday’s ‘wow’ quickly becomes today’s ‘ordinary.”
It’s difficult to trade on decisions that are driven by only insights, facts and data alone without the human understanding. Customer Closeness helps cut through the data to a deeper level of understanding. By developing customer intuition stakeholders illuminate a clear way forward.
Ellie Inman has driven consumer centricity for brands such as Sky and John Lewis and Partners, creating business action and driving powerful cultural shift.
Learn how Closeness can elevate the power of insight to get stakeholders further, faster – and drive action which builds more compelling brands.
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