How can we fix brand tracking? The future of measuring brand perception

Everyone knows that in theory, investing in your brand is a key part of delivering long-term success. It helps you stand out against your competitors, enables you to charge a premium for your products and services and makes you less dependent on short-term promotions.

However, in practice measuring the impact of brand marketing is difficult and more of an art than a science due to the challenges associated in linking brand activity to sales and other business effects. Coupled with long-standing challenges in delivering accurate, reliable, affordable research, it’s no surprise brand marketers are often struggling to justify their plans and get wider buy-in for brand investment.

We founded Latana to solve these problems and help consumer brands to better understand the impact of their marketing by reinventing how we sample, survey, reach everyday people and ultimately generate more accurate brand insights that make sense.

Hear from some of our client partners on the challenges brand marketers face in our industry and how new research techniques can help us all overcome some long-standing challenges.

Key takeaways:

1. Learn what are the top challenges facing brand marketers today when it comes to measuring their brand perception.
2. Hear from leading clients how they are trying to overcome these challenges in their businesses through brand tracking and brand insights.
3. Hear how new research techniques and innovations can help the industry deliver better brand insights.