At Mondelēz, understanding how and why people snack is a full-time obsession. The maker of Chips Ahoy, Triscuit, Oreo and dozens of other A-list snack brands focuses year-round on discovering the emerging signals and consumer expressions that show us the path to new treats based on consumer tensions and unmet needs.
Learn how Mondelēz is mining unprompted consumer data – from social listening, search and ratings and reviews – to uncover emerging signals, understand consumer needs and spark ideas for product and marketing innovation.
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