Our presentation shares how Gen Z has different values, preferences and approaches and how marketers and researchers can reach this unique and savvy group of consumers by understanding how distinctly [...]
One of the biggest drivers of customer satisfaction is closing the loop – aka telling the customers what we are doing with their data. Although it is a huge driver, [...]
There are a range of elements that impact the success of brand marketing campaigns and creative quality is the single element that has been found to have the greatest impact [...]
L’Oréal is committed to augment our traditional evaluation methods through digital and algorithm science to reach consumers in a deeper and faster way. Consobox, a worldwide online platform, was created [...]
You’ve probably spent the last few years trying to get more storytelling into your presentations. How’s it going? Adding narrative arc and character development into a business deck is difficult [...]
Empathy is at the heart of qualitative research. Yet many factors can undermine the understanding of respondents, especially when working with participants from different cultures. Whether we are conscious of [...]
Understood.org researchers will get you thinking differently about the estimated 70 million Americans who learn and think differently (ADHD, dyslexia, etc). We’ll share insights on learning and thinking differences to [...]
In the dynamic landscape of consumer research, the reliance on opt-in panels introduces myriad challenges, from inattentive respondents to the lurking presence of bots. Despite growing concerns regarding sample quality, [...]
It’s one thing to see future possibilities. It’s quite another to bring them to life and make them actionable in the present. Too often insights into macro trends and the [...]
In the labyrinth of health care systems, patient no-shows pose a significant challenge, disrupting efficiency and impeding optimal patient care. This presentation embarks on an investigative journey into the intricate [...]
At Mondelēz, understanding how and why people snack is a full-time obsession. The maker of Chips Ahoy, Triscuit, Oreo and dozens of other A-list snack brands focuses year-round on discovering [...]