Your consumers are talking. Are you listening? How consumer-centricity sparks innovation ideation at Mondelēz

At Mondelēz, understanding how and why people snack is a full-time obsession. The maker of Chips Ahoy, Triscuit, Oreo and dozens of other A-list snack brands focuses year-round on discovering the emerging signals and consumer expressions that show us the path to new treats based on consumer tensions and unmet needs.

Learn how Mondelēz is mining unprompted consumer data – from social listening, search and ratings and reviews – to uncover emerging signals, understand consumer needs and spark ideas for product and marketing innovation.

Key Takeaways:

1. How to use social listening, search and ratings and reviews data to uncover what your consumers are thinking, without asking them.
2. How to leverage the richness of unprompted consumer data to surface consumer tensions and unmet needs.
3. Why it’s important to take a holistic view across a variety of data sources.