Register

Don’t throw away your shot! Your next presentation should be…a poem?

You’ve probably spent the last few years trying to get more storytelling into your presentations. How’s it going? Adding narrative arc and character development into a business deck is difficult and time-consuming, and hard to teach up-and-coming researchers. But there might be a better way…this session explores the elements of poetry – rhythm, repetition, rhyme and representation – and how they can make your next presentation more interesting and more memorable.

Key takeaways:

  • Poets know how to make us feel and remember. We can use those same techniques.
  • It doesn’t have to take a long time to build elements of poetry into your presentations.
  • Treat your audience like humans.

B2B Best Practices Presentation by End-Client


Speakers:

More sessions

See all sessions

Inclusive research: Unveiling the truths of Latino consumers

Empathy is at the heart of qualitative research. Yet many factors can undermine the understanding of respondents, especially when working with participants from different cultures. Whether we are conscious of [...]

Details

Connecting the dots to deliver creative that drives full funnel awareness and business results

There are a range of elements that impact the success of brand marketing campaigns and creative quality is the single element that has been found to have the greatest impact [...]

Details

Your consumers are talking. Are you listening? How consumer-centricity sparks innovation ideation at Mondelēz

At Mondelēz, understanding how and why people snack is a full-time obsession. The maker of Chips Ahoy, Triscuit, Oreo and dozens of other A-list snack brands focuses year-round on discovering [...]

Details