Our presentation shares how Gen Z has different values, preferences and approaches and how marketers and researchers can reach this unique and savvy group of consumers by understanding how distinctly different Gen Z are from Boomers, Gen X and even Millennials.
We have divided these differences into four keystrokes:
We explain what Gen Z’s differences mean for marketers and researchers and how they can use this information to succeed with this challenging and altogether different audience.
Speakers:
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