ALT, CTRL, SHIFT and UNDO: The 4 keystrokes that define the Gen Z worldview

Our presentation shares how Gen Z has different values, preferences and approaches and how marketers and researchers can reach this unique and savvy group of consumers by understanding how distinctly different Gen Z are from Boomers, Gen X and even Millennials.

We have divided these differences into four keystrokes:

• ALT: How and why they are different.
• SHIFT: How they are all about change.
• CTRL: The force with which they express their distinct opinions.
• CTRL + Z (Undo): How they benefit and suffer from tech.

We explain what Gen Z’s differences mean for marketers and researchers and how they can use this information to succeed with this challenging and altogether different audience.