Consobox: Unlocking the power of historical data to drive insight, innovation and partnership

L’Oréal is committed to augment our traditional evaluation methods through digital and algorithm science to reach consumers in a deeper and faster way. Consobox, a worldwide online platform, was created internally to maximize the use of existing data which are generated from quantitative blind use tests (BUTs). It provides an easy access for key metrics tracking per category, which allows researchers to better position product performance in the competitive universe. Powered by this internal digital product, researchers can run more strategic analysis and build knowledge for product comparison and positioning. Two case studies will be shared to illustrate how we leverage this powerful tool to simplify and beautify our category analysis. Currently Consobox has entered a second phase which is aimed to expand analysis capability, maximize data quality and minimize timing for data availability.

Curion is a key strategic partner in the Consobox ambition. In our partnership with Curion, they prioritize accommodating our needs by offering manual data entry services and providing comprehensive summaries of test results. Curion continuously supports L’Oreal by providing guidance on improving processes and developing globally applicable solutions to aid in better decision-making. Curion showcases their commitment by undertaking intricate and highly customized reports for our team, by demonstrating flexibility and capability in handling large amounts of data (up to 100,000 data points). Our team trusts the Curion team with significant volumes of data to help inform our global business decisions, emphasizing their reliability and adaptability in meeting our needs. With Curion offering tailored solutions, handling complex data with ease, and continuously striving for improvement, Curion is able to strengthen their clients’ businesses and foster long-term collaborative relationships.

Key takeaways:

1. Consobox is a powerful internal tool at L’Oréal for category analysis.
2. By leveraging historical data, we are able to better understand product performance.
3. Our partnership with Curion is built on trust, flexibility and a commitment to excellence.

Case Study Consumers Joint Presentation