User-centric web design is essential for success with digital touchpoints. But did you know that a lot of the browsing process is unconscious – and outside of the awareness of [...]
Thursday | 10:45 am - 11:15 am | Room 2
BVA BDRC has partnered with E-Tabs since 2018 to create greater efficiencies in their reporting. BVA BDRC is an international full-service market research company that continually strives to innovate and [...]
Wednesday | 4:45 pm - 5:15 pm | Room 5
While it may seem ironic, one of the biggest benefits of AI for insights leaders is to better understand how consumers really feel and why. But researchers also need to [...]
Thursday | 12:15 pm - 12:45 pm | Room 2
The NHS is committed to putting the patient at the heart of everything it does – it is a key tenet and included in its constitution. In this presentation, NHS [...]
Wednesday | 2:30 pm - 3:00 pm | Room 2
In the age of immersive experiences, the rise of extended reality (XR) technologies and the changing habits of new generations has created new challenges that traditional methods struggle to handle. [...]
Thursday | 10:00 am - 10:30 am | Room 5
In a collaborative effort between De Beers, a globally recognized leader in the diamond industry and Inspirient, a pioneering provider of automated analysis technology, this presentation introduces a novel approach [...]
Thursday | 10:00 am - 10:30 am | Room 3
Almost everything is called an insight nowadays. So how do you ensure that you generate quality insights for your internal stakeholders? And even more importantly, how do you ensure that [...]
Wednesday | 11:30 am - 12:00 pm | Room 3
Join Katie Angier, global consumer insight and analytics lead at Reckitt, alongside Jilleun Eglin, senior director of product at Discuss, for this session on revolutionizing consumer empathy in the current [...]
Thursday | 10:45 am - 11:15 am | Room 3
Fraud has grown exponentially in the online world in recent years and the panel industry is no exception. But who’s committing panel fraud? Why is it beneficial for these fraudsters? [...]
Thursday | 10:45 am - 11:15 am | Room 1
We can learn a lot about people from how they communicate online. Not by looking at the number of engagements with a post or the amount of retweets but by [...]
Wednesday | 12:15 pm - 12:45 pm | Room 5
As the U.K. regulator and professional and trade body, MRS has been collecting data on the market for research in the U.K. for many years. In this session the latest [...]
Wednesday | 10:45 am - 11:15 am | Room 5
What does it take to gain insights that transcend borders? International quantitative research requires acknowledging cultural differences, and innovative methodologies and engaging survey design can make all the difference. Join [...]
Wednesday | 2:30 pm - 3:00 pm | Room 3
Tired of the ad hoc approach to customer experience? It’s time to bring an always-on mentality to stay attuned to customers’ shifting mind-sets. Join Stephen Priestnall and James Cuthbertson as [...]
Wednesday | 4:45 pm - 5:15 pm | Room 4
Join us for a thought-provoking session that opens the path from artificial to augmented intelligence in market research. We will explore how we, as an industry, can transcend traditional AI’s [...]
Thursday | 11:30 am - 12:00 pm | Room 2
Shoppers’ e-store navigation combined with their physiological responses have shown significant differences among planned, unplanned and impulse purchases in terms of shoppers’ emotional engagement and cognitive involvement in the decision-making [...]
Thursday | 2:30 pm - 3:00 pm | Room 1
Before AI gained the mainstream recognition it has today, GetWhy developed their own generative AI model and have since deployed the technology to completely change the game of qualitative consumer [...]
Thursday | 11:30 am - 12:00 pm | Room 1
In the wake of the 2023 AI hype, 2024 is witnessing a surge in global AI adoption, poised to revolutionize various facets of society, with all signs pointing at even [...]
Wednesday | 1:45 pm - 2:15 pm | Room 5