Heiko Schafer

Senior Director, Global Consumer Insights and Analytics, Kimberly-Clark Corporation

Heiko Schäfer leads global consumer insights and analytics for Kimberly-Clark’s global consumer tissue business with its iconic brands Kleenex, Cottonelle, Scott and Viva. His prior roles at K-C include marketing and business manager for Huggies diapers in China, head of consumer insights for Asia-Pacific and head of consumer insights for developing and emerging markets. Prior to Kimberly-Clark, Heiko led the customer insights and analytics teams for marketing and merchandising at Walmart US and the CMI function for Henkel North America. A native of Germany, Heiko holds undergraduate and graduate degrees in business administration from the Universities of Würzburg and Trier.

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