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Ben Younie

Insight Director, Global Accounts, Beano Brain

Bringing together a unique combination of both client- and agency-side experience, Ben is a highly skilled qualitative research director and insight specialist. With expertise in youth audiences across categories, he has spent the last 18 years working for and with the biggest, best and most boundary-pushing brands around the world. Ben approaches his work like he approaches all aspects of his life: passionately and creatively. He is expert at leading innovative sessions and has a great rapport with kids and parents alike.


Sessions from Ben Younie:

Coolest Brands! We’ve spent the last year answering this question: What makes a brand truly cool for kids?

We’ve spent the last year answering this question: What makes a brand truly cool for kids? We’ve done this by gathering spontaneous mentions from hundreds of hours of interviews with [...]

Details

Wednesday | 9:00 am - 9:30 am | Room 1