Laurie Klein

SVP Client Engagement, 1Q

Laurie joined 1Q in January 2019 and it was love at first sight! Laurie has spent her entire career bringing marketers closer to the voice of the consumer and 1Q provides a unique platform that allows marketers to get insights from their core consumers in real time at the moment of truth. Prior to 1Q, Laurie was at Isobar and The Family Room where she consulted with numerous Fortune 500 companies about Millennials, the changing family dynamics and the best practices for innovation, marketing and research. Previously, Laurie was a vice president account director at Ogilvy & Mather NY.

Sessions from Laurie Klein:

Consumer co-creation: How using real-time consumer feedback allowed Conair to launch a successful new product in five months

Conair will highlight the agile innovation strategies and techniques used to launch the Curl Secret 2.0 in only five months. During this presentation, we’ll show a live demo of how [...]

Details

Thursday | 9:00 am - 9:30 am | Room 1