Lyda Forero

Senior Vice- President, Research, Hotspex

Lyda is dynamic brand builder who has risen through various insights roles to her current position as SVP of Research. As the current Leader of Hotspex’s Brand Identity Practice Area, she empowers designers and brand teams to evolve their packaging design systems, distinctive brand assets and optimize shelving strategies to drive brand and category growth. With a profound understanding of consumer behavior and shopper insights she he has played a pivotal role in establishing and developing long-term partnerships with Global CPG Leaders as well as fostering the advancement of Hotspex’s innovative shopper insights solutions.