Rob Wengel

President, Woxi

Rob Wengel is president of Woxi. He is a seasoned research executive and expert in the drivers of great innovation. Prior to Woxi, Rob was CEO at GutCheck, a leader in agile market research. Rob has held several industry leadership roles, including head of BASES, Americas for Nielsen and head of TNS, NA, for Kantar.

Sessions from Rob Wengel:

Innovating innovation: How PepsiCo makes agile, yet confident innovation decisions, using always-on predictive analytics and their preferred insights solutions

PepsiCo set out, with Woxi, to develop a better innovation insights and predictive analytics system that identifies winners faster and makes ideas stronger, while building better launch plans. The result [...]

Details

Tuesday | 3:00 pm - 3:30 pm | Room 4