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Douglas Healy

Senior Director, Consumer Insights, Gatorade, PepsiCo

Doug Healy is the senior director of consumer insights at Gatorade. He has long been a significant voice and leader in the insights industry.


Sessions from Douglas Healy:

Innovating innovation: How PepsiCo makes agile, yet confident innovation decisions, using always-on predictive analytics and their preferred insights solutions

PepsiCo set out, with Woxi, to develop a better innovation insights and predictive analytics system that identifies winners faster and makes ideas stronger, while building better launch plans. The result [...]

Details

Tuesday | 3:00 pm - 3:30 pm | Room 4