ALT, CTRL, SHIFT and UNDO: The 4 keystrokes that define the Gen Z worldview
Our presentation shares how Gen Z has different values, preferences and approaches and how marketers and researchers can reach this unique and savvy group of consumers by understanding how distinctly [...]
Best practices for bringing neuro and behavioral science into your marketing and decision-making
This presentation delves into the complexities of integrating neuromarketing and behavioral science within organizational frameworks. Jason Jacobson, senior director of consumer insights at Sekisui House, guides you through practical solutions [...]
Closing the loop with your customer
One of the biggest drivers of customer satisfaction is closing the loop – aka telling the customers what we are doing with their data. Although it is a huge driver, [...]
Consobox: Unlocking the power of historical data to drive insight, innovation and partnership
L’Oréal is committed to augment our traditional evaluation methods through digital and algorithm science to reach consumers in a deeper and faster way. Consobox, a worldwide online platform, was created [...]
Decoding gen AI early adopters
The presentation will dive into the most recent consumer insights, offering an in-depth analysis of the early adopters of generative AI, discerned through their shopping preferences and spending patterns. In [...]
Navigating the nudge: Leveraging behavioral economics for impactful change
This session delves into the practical application of behavioral economics in both the public and private sectors, showcasing how subtle nudges can lead to significant behavioral shifts. It covers foundational [...]
Quality quest: Navigating the challenges of opt-in samples through hybrid solutions
In the dynamic landscape of consumer research, the reliance on opt-in panels introduces myriad challenges, from inattentive respondents to the lurking presence of bots. Despite growing concerns regarding sample quality, [...]
The sky is falling! Why didn’t anyone tell us?
It’s one thing to see future possibilities. It’s quite another to bring them to life and make them actionable in the present. Too often insights into macro trends and the [...]
4662 Slater Road
Eagan, MN 55122
(651) 379-6200