Decoding gen AI early adopters

The presentation will dive into the most recent consumer insights, offering an in-depth analysis of the early adopters of generative AI, discerned through their shopping preferences and spending patterns. In an era where a multitude of factors are shaping consumers’ purchasing decisions, we will embark on a comprehensive exploration of shopping behavior across various channels and categories. Drawing on a rich blend of primary and secondary data, I will probe into the transformative impact of technology, specifically the role it plays in shaping early adopters’ desired forms of brand interaction. The advent of technological advancements, particularly in the area of artificial intelligence, is poised to redefine the brand-customer dynamic. My research will not only spotlight the potential shifts in this relationship but also illuminate the opportunities that lie ahead for businesses navigating this uncharted terrain. I aim to equip businesses with the insights they need to adapt to the evolving landscape and capitalize on the opportunities presented by generative AI and its early adopters.

Key takeaways:

1. How to incorporate gen AI in your shopping journey.
2. Early-adopter preferences at touchpoints for technology vs. live person.
3. Early-adopter gen AI shopping preferences by vertical.

Consumers Research Report