Rosie Pragnell

Research Director, ImpactSense

As a seasoned research director with a passion for driving transformative insights, Rosie currently leads the research team at ImpactSense, working on all things brand, insight, strategy and CX, leveraging her expertise to deliver innovative solutions for clients worldwide.

Throughout her career, she has collaborated with numerous large-scale, global companies, helping them navigate complex market dynamics and unlock actionable insights. Her deep understanding of both qualitative and quantitative methodologies, coupled with a creative approach to problem-solving, enables Rosie to deliver impactful research outputs that drive meaningful change.

Sessions from Rosie Pragnell:

Using segmentation as an engine for growth and regeneration

Explore how segmentation isn’t just a tool for customer categorization, it’s a catalyst for brand growth. A case study by Pentland Brands and Endura, presented alongside our research partner, ImpactSense. Over [...]

Details

Wednesday | 3:15 pm - 3:45 pm | Room 3