Rachel Smith

Global Insights Lead, Pentland Brands

Rachel leads insights at Pentland Brands, the global brand management company behind many leading sports and outdoor brands, including Speedo and Berghaus. She has worked at Pentland for 10 years and manages all aspects of market, consumer and innovation research for their global portfolio, working extensively on business strategy.

Sessions from Rachel Smith:

Using segmentation as an engine for growth and regeneration

Explore how segmentation isn’t just a tool for customer categorization, it’s a catalyst for brand growth. A case study by Pentland Brands and Endura, presented alongside our research partner, ImpactSense. Over [...]

Details

Wednesday | 3:15 pm - 3:45 pm | Room 3