Phil Barden

Managing Director, Decode

Phil is a fellow of The Marketing Society, author of Decoded. The Science Behind Why We Buy and managing director of DECODE Marketing ltd. He has 25 years client-side marketing experience and 10 years agency-side behavioral science experience. Together with DECODE’s spin-off aimpower he is exploring new ways to augment market research with artificial intelligence, for the sake of effective marketing and to achieve new insights.