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Julia Saswito

CMO, aimpower

Julia Saswito is a digital pioneer and specialist for CX and brand management. After successfully building up one of the leading digital agencies in Germany and her time as partner at the international firm Reply Group, she moved to AI start-up aimpower. There, she shapes the vibrant AI in marketing scene as CMO/head of strategy and works on novel solutions for brand management and effectiveness measurement augmented by artificial intelligence.


Sessions from Julia Saswito:

The science behind how we buy and how to predict it with AI

In this session, we’re diving into how decision science, neuroscience and marketing come together. Phil Barden, the author of the bestseller “Decoded,” will share the latest findings from behavioral economics, [...]

Details

Wednesday | 1:45 pm - 2:15 pm | Room 3