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Brianna Boyer

Sr Director, Solution Strategy, aytm

As senior director of solution strategy at aytm, Brianna assists clients through understanding their research goals, their approach and desired outcomes to identify and consult on how aytm can best support them. Over a decade-long career on the supplier side of the insights industry, Brianna developed a deep passion for empowering clients to harness the power of their data and demystifying advanced approaches to leverage innovative technologies. Brianna was forged in the market research fire after getting her start at a boutique full-service firm, where she rose from research assistant to partner before joining aytm full-time.


Sessions from Brianna Boyer:

Research with international flavor: Wendy’s shares recipes for successful studies around the world

What does it take to gain insights that transcend borders? International quantitative research requires acknowledging cultural differences, and innovative methodologies and engaging survey design can make all the difference. Join [...]

Details

Wednesday | 2:30 pm - 3:00 pm | Room 3