Colin Strong

Head of Behavioural Science, Ipsos and Professor of Practice, Nottingham University Business School, Ipsos

Colin Strong is head of behavioral science at Ipsos and professor of practice at Nottingham University Business School. At Ipsos Colin leads a behavioral practice that focuses on understanding complex human decision making – and finding ways to engage and help encourage positive outcomes. He has extensive experience of applying this to clients behavior change challenges, both in the public and private sectors.

As professor of practice he is actively engaged in a range of programs that bring industry and academics together in partnership. He is a published author (Humanizing Big Data and Out of Time) and is the founder and editor of the popular blog, Frontline Be Sci. He also chairs the MRS Delphi Group, the U.K. thinktank for the research industry.

www.frontlinebesci.com