Jason Jacobson
Senior Director Consumer Insights, Sekisui House
Jason Jacobson, senior director of consumer insights at Sekisui House, has 25+ years of experience in insights, bridging consulting and client-side roles. He utilizes neuroscience and behavioral science to guide strategy and decision making. Passionate about decoding the “why” behind behaviors, Jason empowers brands to craft compelling messages, products and solutions, fostering growth and resonance with consumers.
Sessions from Jason Jacobson:
Seven major problems in insights today (and some solutions)
Our insights industry is facing critical challenges that demand immediate attention to remain relevant in today’s rapidly evolving world. Having spent 25 years in this industry, I am compelled to [...]
Wednesday | 9:45 am - 10:15 am | Room 3
Navigating the Great Respondent Revolt
In today’s business landscape, the relentless pursuit of customer feedback has led to survey overload, resulting in diminishing response rates, increased costs, and subpar feedback quality. This presentation will delve [...]
Thursday | 9:45 am - 10:15 am | Room 4
4662 Slater Road
Eagan, MN 55122
(651) 379-6200