Dr. Caylor is CEO of Hola Insights, a multicultural/Hispanic market research firm, she brings a unique perspective to her role as a moderator and Hispanic consumer, fluent in Spanish and English and well versed in the nuances of the Hispanic culture.
Her efforts as a cross-cultural insights professional have allowed companies in a variety of industries to better understand their customers, reach new markets and create culturally sensitive messages, she was hired as a Cultural Broker by multiple government agencies for different projects.
She holds a Ph.D. in Education from Colorado State University and is an elected board of directors member of the Qualitative Research Consultants Association.
Sessions from Natalia Infante Caylor:
Natalia Infante Caylor, PhD will show how brands misunderstand the multifaceted layers of the Hispanic culture, affecting the ability to reach this important segment in a culturally sensitive way. The presentation [...]
Thursday | 3:00 pm - 3:30 pm | Room 4