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Rainier van Rietschoten

Co-Founder, Veylinx

Rainier is co-founder of Veylinx and an expert on behavioral science, pricing and innovation testing. Starting his career at P&G he learned the ropes about corporate innovation and pricing. As founder of Veylinx he now helps leading CPG companies to optimize their innovation and pricing strategies.


Sessions from Rainier van Rietschoten:

The supermarket sweep: How General Mills uses behavioral experiments to wow consumers, delight retailers and slay its snacking competition

Don’t miss this chance to see how General Mills Snacks is breaking the rules to unlock millions of dollars in growth opportunities. Join us on a journey to hear firsthand [...]

Details

Tuesday | 4:45 pm - 5:15 pm | Room 3