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Robyn Ryden

Consumer Insights Manager, Carhartt

Robyn Ryden is a well-marinated insights forager with over 15 years of experience within the apparel industry. She leads product-focused research projects at Carhartt that seek to uncover both white-space and iterative improvement opportunities. She is also responsible for ensuring the health and engagement of Carhartt’s market research online community to ensure it continues to provide reliable strategic support for key business questions. Robyn graduated from Wayne State University with a BA in apparel design before pursuing a master’s of management degree. She also holds a certificate in design thinking from Illinois Institute of Technology.


Sessions from Robyn Ryden:

Propelling your brand to the forefront of retail innovation with concept testing

Concept testing serves as a pivotal element within the retail industry, providing a vital mechanism for businesses to validate, refine and optimize their ideas before introducing them to the market. [...]

Details

Tuesday | 12:00 pm - 12:30 pm | Room 2